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- 📈 $COST: Up 60% - Is Another Surge Coming?
📈 $COST: Up 60% - Is Another Surge Coming?
Costco's robust sales growth, potential membership fee hike, and expanding e-commerce presence set the stage for continued success in the retail sector. 📈🛒


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COST: COST $848.31
This week, we're shining the spotlight on Costco, the retail giant that has been on a remarkable run. Shares have soared over 60% in the past year and are currently trading near all-time highs 📈. Let's dive into why investors are so bullish on this stock.
Membership Model Magic
Costco's unique membership-based business model is the secret sauce behind its success. By charging an annual fee, Costco can offer unbeatable prices on high-quality merchandise, cultivating a fiercely loyal customer base. With a global renewal rate of 90.5% and 74.5 million paid household members, Costco's membership income provides a reliable, high-margin revenue stream. During the company's latest earnings call, CFO Gary Millerchip discussed the potential for a membership fee increase, stating that it's a matter of "when" rather than "if." He emphasized that Costco is carefully considering the right timing for this move. The company last raised its membership fees in 2017, increasing the basic Gold Star membership from $55 to $60 and the Executive membership from $110 to $120. Additional Reading | ![]() |
Expansion and E-commerce Opportunities
Despite its already impressive footprint, Costco still has room to grow. The company plans to open about 25-30 new warehouses annually, focusing on strategic expansion in the U.S. and key international markets like China. With only seven locations in China so far, Costco is just scratching the surface of this massive market. E-commerce presents another exciting growth opportunity. While Costco has historically prioritized its brick-and-mortar business, the pandemic has accelerated its online sales. E-commerce revenue jumped 20.7% in Q3 2024, driven by strong performances in categories like grocery, home goods, and electronics. As Costco enhances its digital capabilities, expect online sales to become an increasingly important growth driver. Additional Reading |
Resilient Performance Amid Challenges
Costco has demonstrated remarkable resilience in the face of economic headwinds. Despite inflation and supply chain disruptions, the company continues to deliver impressive results. In Q3 2024, net sales rose 9.1% year-over-year to $58.52 billion, while earnings per share increased from $2.93 to $3.78. Costco's scale and purchasing power allow it to maintain competitive prices even as costs rise, attracting value-conscious consumers. Additionally, the company's focus on essential goods like groceries and household items has insulated it from the pandemic's impact on discretionary spending. Additional Reading |
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Major Market News

Source: DALL-E
Tuesday, June 25 - Consumer Confidence
What: This report by The Conference Board measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.
Impact: The forecast of 100.0, down from the previous 102.0, suggests a slight decline in consumer sentiment. This could indicate potential headwinds for consumer spending, which is a key driver of economic growth. A significant deviation from this forecast could impact market expectations for future economic activity.
Thursday, June 27 - Initial Jobless Claims
What: This weekly report from the Department of Labor shows the number of people who filed for unemployment benefits for the first time in the past week.
Impact: With a forecast of 240,000 claims, slightly higher than the previous week's 238,000, the job market remains tight but may show signs of slight easing. A continued low level of claims suggests employers are generally retaining workers, which supports consumer spending and economic growth.
Source: U.S. Department of Labor - Unemployment Insurance Weekly Claims Report
Friday, June 28 - Personal Consumption Expenditures (PCE) Index
What: The PCE index is the Federal Reserve's preferred measure of inflation, tracking price changes in consumer goods and services.
Impact: With a forecast of 0.0% month-over-month change and 2.6% year-over-year, down from the previous 2.7%, this report could significantly influence Fed policy. A continued downward trend in inflation might support a more dovish stance from the Fed, potentially impacting interest rates and market sentiment.
Source: Bureau of Economic Analysis - Personal Income and Outlays
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